Case study in business competitve strategy Essay

Case study in business competitve strategy - Essay Example The main problem was the hygiene factor that the plant lacked in and CFIA recommended shutting down the plant in Winnipeg for the purpose of deep cleaning and revised cleaning protocols (Ewing, 2006). The external constraints in this case are that after the news became prominent in the media and newspapers, the customers were reluctant to buy their products. The Company CEO however assured the mass that the health and safety of the million Canadian families are their responsibility and they will take care of it. But few internal constraints made it difficult for the company to improve its grounded image before the customers. One of the employee of another plant of Oaktree Mills tweeted confidential news on social networking site. The female employee did not limit herself to the leakage of the confidential news of the company only but also blamed the company for using unsafe practices for processing of meat. She even informed the mass by tweeting not to trust the company and their pro ducts and to beware of the company’s false assurance. The Director of Communications and the Human Resource Head of Oaktree Mills are shocked to see the deed of the employee. The problem that was faced by the company was mainly because it did not have any social media policy. As the company did not have the policy thus they could not take any step against the female employee. The CEO of the company has the least to do other than ordering the director and human resource head to look after the situation seriously and take appropriate steps for handling the situations (Ewing, 2006). Situation analysis Oaktree Mills is a family owned large meat processing company based in Calgary and the processing firms are in Winnipeg, Montreal and Toronto. The company is famous for the product quality it serves to its customers. It has created good relation with their employees and concentrates highly on the retention of the employees, when other companies go for layoffs. It has also undertake n corporate social responsibility activities, so as to take care of the environment it works in and also their neighbours. Recently, the uninterrupted business faced a serious situation, which harmed the image of the company. About 13 peoples in Saskatchewan were hospitalized after being affected from salmonella poisoning. The situation was noticed by Canadian Public Health Authority, who informed the matter to the Canadian Food Inspection Agency (CFIA). CFIA investigated the matter and found that the illness was due to consumption of the sandwich meats. They identified the fact that the methods that are undertaken by the Winnipeg processing plant are not adequate for the hygiene factor that a processing plant should possess. The agency reported that the two industrial meat grinders are not clean and thus it processed the meats in an unhygienic manner. The agency even recommended the company to shut down the plant in Winnipeg for deep cleaning and for revising the cleaning protocols . Oaktree declared the suspension of operation of the plant and assured full cooperation with CFIA. Thus, 1.2 million kilogram of processed meat products was recalled. The Director of Communication, Ashok Fraser worked together with the senior management for controlling the situation and informed the public to avoid causing panic